Jeffrey Whetstone

Senior Creative Director

Skills


Creative Direction
Art Direction
Strategic Marketing
Book & Music Publishing
Healthcare Marketing
College/University Marketing
Retail Store & and E Commerce
Qualitative & Quantitative Research
Branding
Campaign Development
Corporate Identity
Graphic Design
Website Design
Data Visualization Design
Email Design & Writing
Web Marketing
User Experience Design
User Interface Design
Data Visualization
Writing
Packaging Design
Concept Development
SEO Search
Social Media Marketing
Adobe Creative Suites
Joomla & Word Press

 

Client Experience


Coca-Cola
Diageo Wine & Spirits
Motorola
Visa
Chicago Tribune
United States Army
First National Bank of Omaha
Pier 1
FTD
Best Buy
Barnes & Noble
OfficeMax
Sears
Hobby Lobby
Visual Pak
Darwill Communications
Design Craft
Alexian Brothers Hospital Network
American Academy of Pediatrics
American Society for Nutrition
AIM Dental Marketing Services
Bel-tone Hearing
Assemblies of God Theological Seminary
Elmhurst College
Moody Bible Institute
Mid-America Christian University
Oral Roberts University
Broadman Holdman
David C. Cook
Thomas Nelson Publishers
Harper Collins Publishers
Tyndale House Publishers
Sony-BMG Music

 

Education


BACHELOR OF FINE ARTS
DESIGN AND MARKETING

University of Akron, Akron Ohio 1983 - 1985

BACHELOR OF FINE ARTS
DESIGN

Kent State University, Kent, Ohio 1981 - 1982

Professional Profile


I am an established marketing and creative professional with a depth of experience in leading marketing and creative teams to strategically brand, position and launch organizations, products and campaigns in both the consumer and the business to business marketplace. My expertise is in the holistic integration of marketing, creative design and technology to create the right message that connects with the right audience, resulting in increased customer conversions, greater brand awareness and expanded sustainable market dominance.

 

Experience


Senior Art Director

Center for Neuroacoustic Research/Scientific Sounds / December 2014-Current

Marketing, design, and user responsive interface/experience design

  • Interviewed and translated complex medical procedure information to easy to understand messaging for multiple targeted audiences.
  • Research and development of consumer and medical professional visual and copy content
  • Development of products for consumer and practitioner markets
  • Product packaging design and merchandising
  • Branding of for multiple targeted audiences
  • Development of wire frame navigation and building visual purchasing experience
  • Design of user experience for online purchase and multiple distribution technologies including: CDs, download high fidelity audio, audio device integration and streaming audio subscriptions.
  • Website user experience design
  • Development of and visual design for online education interface program

American Dental Marketing / September 2017-Current

Responsive web site design, user experience and brand messaging and marketing

  • Website User Experience and Sales tool messaging
  • Development of overall marketing message visualization
  • Creation of wire frame navigation
  • Design of program illustrative interactive info graphics
  • Marketing, design, and user interface/experience design
  • Creation of all icons and visual graphics

 Home Access-Health Corporation / January 2016 to September 2017

User interface/experience data visualization design.

  • Designed architecture for admin dashboard user interface design
  • Icon and visual elements, info graphics and design
  • Design dashboard for responsive multi device use
  • Developed interactive data visualization tools for operations, marketing/sales, lab reporting and logistics

The Visual Pak Companies /August 2015 to January-2016

Web User interface and experience design.

  • Design Website for Responsive multi device use
  • Developed web message that visual integrated multiple divisions into one seamless single source solution for clients.
  • Managed shareholder input process and sales tools customization
  • Developed interactive info graphics
  • Designed website wire frame page navigation
  • Created unique micro sites communicating benefits of each division

HOPA-Hematology/Oncology Pharmacy Association / July 2014 to August 2015

Responsive User Experience Website Design

  • Research Tool Visualization Design
  • Designing user experiences for new and existing web-based applications.
  • Creating design artifacts, workflow diagrams, low-fidelity mock ups, wire frames, static and functional prototypes that supplement the high-fidelity mock ups
  • Developed usability testing
  • Conducted staff interviews to understand and current data uses, and to measure felt needs

 Mid-America Christian University /September 2010- July 2014

Web User interface and experience design

  • Developed user experience and interface for student recruitment and enrollment
  • Developed messaging, and data visualization for major donors, alumni, media and community reporting of schools academic achieves, enrollment and fundraising campaigns
  • Designed all visual design and design elements-info graphics, icons, illustrations forms for all communications materials.
  • Created email campaign, landing pages, direct mail, banners for special program specific campaigns

Bright Hope International / September 2007- September 2010

Branding, Communications, Data Visualization/User Experience Design

  • Conventionalized and designed all visual design and messaging for branding, communications, campaigns, fundraising.
  • Developed fundraising and global outreach report data visualization and messaging for donors and global partners, aid organizations and government agencies.
  • Design of visual elements for web-marketing, email, direct mail and event communications.

 Chief Creative Officer

Marks & Whetstone Strategic Marketing Solutions / April 1995 -September 2007

  • Developed and implemented marketing, branding and communications plans for noteworthy brands and organizations including: The United States Army, Diageo Wine and Spirits, Visa, Pier 1, Office Max, FTD, Pier 1, The Chicago Tribune, American Academy of Pediatrics, The Moody Bible Institute, World Vision and more.
  • Created strategic multi-channel communications and branding campaigns for healthcare practitioners, national medical companies including Bel-tone, hospital networks including Alexian Brothers in Chicago, IL and multiple national healthcare associations in the areas of cancer, heart, pain, weight loss, pharmaceuticals, dental, medical devices, pediatrics and nutrition.
  • Conceptualized, designed, planned and executed original designs for a wide range of website properties.
  • Directed department with $1.5 Million budget handling over 300 yearly projects.
  • Oversaw all copy and design content and production deliverables for national retailers’ promotional campaigns utilizing print, direct mail, broadcast, online and social media communications.
  • Developed marketing strategies, promotions and design for book and music covers, websites and sales support materials resulting in over 10 New York Times Bestsellers with combined sales of over 125,000,000 copies.
  • Developed rebranding strategy and corporate identity for University resulting in over $15,000,000 in community donations, launch of global partnerships and development of 3 new academic programs.

Creative Director

Montgomery, Zuckerman and Davis Agency/ January 1993-April 1995

Responsible for concept development, design and copy content for marketing Coca-Cola, Sprite, Diet Coke, Fanta, Cherry Coke and Powerade including:

  • Developed new consumer marketing promotions
  • Designed advertisements, special event promotions, retail and store signage from concept through completion.
  • Designed new on-brand visual elements to effectively convey concepts and messaging.

Contact Information

Jeffrey Whetstone

phone: 630-244-3476

Chicago, Illinois, U.S.A.

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Capabilities

  • Account/Client Relations
  • Branding & Communications
  • Corporate Identity & Standards
  • Creative/Art Direction
  • Direct Response-Mail & Email
  • Graphic Design
  • Illustration & Conceptual Photo-imaging
  • List & Media Management
  • Packaging & Product Design
  • Program & Team Management

  • Publishing-Books, Video & Music
  • Retail Sales Campaigns
  • Research-Quantitative & Qualitative
  • SEO & Social Media Strategies
  • Staff Recruitment & Management
  • Strategic Marketing
  • Business Development
  • User Experience/User Interface
  • Website Design & Development
  • Website Application Plugin Development
  • Writing

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©(2018) Jeffrey Whetstone. All Rights Reserved. Designed By Jeffrey Whetstone

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